Website: www.startwithwhy.com
Simon is leading a movement to inspire people to do the things that inspire them. He writes,consults and speaks all over the world about the concept of Why – the purpose, cause or belief that drives every one of us. If everyone knew Why they do what they do and if everyone only did the things that inspired them – what an amazing place the world would be.
A trained ethnographer, Simon has a life long curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explain show they do it. The amazingly simple idea, The Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act.
Simon’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an astounding array of leaders and organizations, including: Microsoft, Members of Congress, GE Silicones, AOL, New York City Ballet, the Director of HIV/AIDS Policy for the US Department of Health andHuman Services. Simon also had the honor of presenting his philosophy to the Ambassadors of Bahrain and Iraq and at the Pentagon to the most senior leaders of the US Air Force.
Simon shares his optimism with all who will listen. He speaks at conventions and corporate gatherings around the globe including events organized by Forbes Magazine, American Express and PSFK, a leading trending spotting organization. He also comments regularly for local and national press, including The New York Times, Wall Street Journal, The Washington Post, Houston Chronicle, Fast Company, CMO Magazine, BusinessWeek andNPR. He is a regular contributer to The Huffington Post and BrandWeek and makes regular guest appearances on MSNBC’s Your Business, among others.
Simon serves on the board of advisors for First 30 Days and sweetriot. Active in the not-for-profit world, Simon works with the EFE Foundation, Count Me In and serves on the Board of Directors for the Harlem School of the Arts.
When not staying in hotels, Simon lives in New York where he also teaches graduate level strategic communications at Columbia University. His first book, Start With Why, How Great Leaders Inspire Everyone to Take Action, will be published by Penguin Books in the fall of 2009.
